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Natural beauty, reimagined.
LULOO is a beauty brand built around a multi-use lip-to-cheek stick made with gentle, natural, skin-friendly ingredients.
The project explores a new visual direction for natural cosmetics, shaped by one insight: research showed that younger audiences were looking for natural products with more personality while still expecting trust and transparency.
Rather than changing what makes the natural beauty category recognizable, the identity reinterprets its visual codes through a modern and playful visual language. Floral elements, soft textures, and organic gradients preserve the connection to nature, while bold typography, vibrant color, and expressive compositions create a confident and contemporary brand identity.
The result is a cohesive visual system that feels natural without feeling predictable, balancing trust, transparency, and self-expression across every brand touchpoint.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Zejtaria was developed for the National Chamber of Crafts to reposition traditional trades as a serious, viable path — for a generation more inclined to doubt them than choose them.
The visual system centers on a single letterform — Z — folded until it opens into a window, a gesture that reads as both a turn of material and an opening.
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Every outdoor brand sells you the summit.
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