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9am: back-to-back meetings
9am also: your dog staring at the door
9am solution: PAWGO 🐕
Nice work
Thanks!
Great attention to detail!
Thank you!
my animal loving soul has to give you your flowers on that logo! instantly won me over.
PAWGO as a name already does half the branding work for you, dog owners will get it instantly. What almost didn't make the cut in the visual identity before you landed on this direction?
Nice idea!
I think she would do well in the real world :D
100%
Pretty smart 🧠 Great design!!
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A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Starting the week with 3 client calls in a row.
2 active Framer + brand projects
1 new product design lead
Later this week I’m catching up with a former client who went from Seed to enterprise in 3 years. Could turn into my biggest project so far ✌️
Going from Seed to enterprise in 3 years is a serious journey. What interests me is how much changes operationally as a business scales. More customers, more data, more moving parts, and suddenly visibility becomes just as important as growth itself. Excited to see what comes from that conversation! 🔥
New case study just dropped 💙 EvenUp — an expense-splitting app design
Ever been the one who remembers who paid for what? 💸 That's the problem EvenUp was designed to solve — because splitting costs with friends was never really about math. It was about the awkward conversation after.
Full UI/UX case study includes:
✅ User research & personas
✅ User flow mapping
✅ Complete design system
✅ Full UI — light & dark mode
✅ Edge cases & error states
✅ Interactive prototype
Full case study on Behance — link in bio ⬆️
Perfect