A self-initiated identity exploring custom lettering, sensual art direction and a refined visual system across packaging, editorial and digital applications.
Currently open to freelance and remote collaborations in branding, music, fashion and culture.
Visual Identity · Art Direction · Logo Design · Campaign Design
I spent a bit of time experimenting with different colour combinations to see how they would change the overall feel of the site.
There were a few I really liked and considered taking further, but in the end I kept coming back to black and white. I felt it worked best with the imagery and typography, and ultimately suited the direction I wanted to take the project.
There is something satisfying about watching the same site change personality with each colour combination. The ARDA explorations look like a great exercise in that.