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Logo design and brand identity project for Astrantia Talent, a premium recruitment agency. Explored three wordmark concepts bold geometric type, editorial gradient, and architectural serif built around a vibrant purple-to-magenta palette for a modern, memorable recruitment brand identity.
Recruitment is one of the few categories where the identity has to land on two audiences at once — the candidates and the companies writing the cheque. Did the three routes split along that line at all, or were all three aimed at the same side of it?
such a vibrant palette, excellent work!
The three-direction exploration works beautifully here—the geometric, editorial, and serif routes each give Astrantia a different level of trust and personality. The purple-to-magenta system also gives the identity a strong recall point.
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