The client was already 99% convinced about the logo and overall brand direction. This slide was t...The client was already 99% convinced about the logo and overall brand direction. This slide was t...
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The client was already 99% convinced about the logo and overall brand direction. This slide was the little extra push that removed the last bit of doubt.
I placed the proposed specialty cafe - Aek's identity alongside existing coffee brands to show how it would actually sit within the category - helping them visualise the brand in the real market, along with the other presentation slides.
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A logo is not just a mark. It is the foundation of a visual system.
For JE EDIT — Visual Design Studio, I developed a flexible identity built around movement, precision, simplicity, and visual transformation.
The identity explores how a single visual idea can become a complete, consistent system across different brand touchpoints.
01 — Primary Logo
The core brand signature for the strongest and most recognizable presentation.
02 — Secondary Logo
A horizontal configuration created for wider layouts and communication applications.
03 — Submark
The symbol reduced to its essential form and supported by a structured construction system.
04 — Favicon
A compact expression designed to maintain recognition at small digital sizes.
Design Philosophy
The objective was not simply to create a logo, but to build a visual foundation that can adapt, scale and remain recognizable across different environments.
One symbol.
Multiple applications.
One consistent identity.
Designed & developed by JE EDIT — Visual Design Studio.