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The client was already 99% convinced about the logo and overall brand direction. This slide was the little extra push that removed the last bit of doubt.
I placed the proposed specialty cafe - Aek's identity alongside existing coffee brands to show how it would actually sit within the category - helping them visualise the brand in the real market, along with the other presentation slides.
It was an instant yes!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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mockups - @creatsyofficial
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Going all-blue on a burger brand is the bold call here — it gets you out of the red-and-yellow crowd, but blue is the one colour that doesn't do appetite work for free. Is the mascot meant to carry that warmth, or are you leaning on the food photography for it?
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DUNA — Lighting brand identity (self-initiated)
A full rebrand of Lab des Sens Atelier, a Spanish workshop that hand-weaves lighting in natural fibre.
Every piece in their catalogue is named after a Spanish beach — Portlligat, Riazor, Zarautz. The brand itself was named in French. That gap was the whole project: new name, logotype, colour and type system, two collections, bilingual copy and a full set of campaign imagery, all built on one territory — the light of the Spanish coast.
Every image was art-directed before it was made, then generated and finished by hand.
Claude · Higgsfield · Photoshop · art direction throughout.
Unsolicited concept, not affiliated with the brand.
Does the direction land for you? Curious to hear what you'd have pushed further.
