The hand-drawn gesture icons paired with that retro diner script give it real personality, feels less like a generic food app and more like something with a point of view.
Hardware companies either go full corporate spec-sheet or full sci-fi movie trailer. There's rarely anything in between. This one finds the gap.
The typography is massive enough to set the tone but transparent enough to stay behind the hero. It's attitude parked underneath the product so the drone gets to be serious while the brand gets to be memorable.
The red gradient isn't random either. Look at the drone itself - there's a red accent plate on the body. The entire background palette is pulled from one physical detail on the hardware. That's how you make a color scheme feel inevitable instead of arbitrary. The site looks like it was born from the product.
Fintech for agriculture doesn’t have to look earthy, heavy or industrial.
With Fluna, the goal was to create something more premium, distinctive and forward-looking, while still feeling relevant to the market it serves.
What I value most about this project is its longevity. I created this identity four years ago, and the client is still using the logo and visual system today.
For me, good taste in branding is not about following a visual trend. It’s about making choices that still feel right years later, and building a system strong enough to evolve with the company.