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SEO Strategy — Lumière Botanique
Developed a full bilingual SEO strategy (FR/EN) for Lumière Botanique, a premium botanical skincare brand targeting France, Belgium, and English-speaking markets.
Mapped 40+ primary and long-tail keywords across three buyer personas, with targets like sérum visage naturel (8,100/mo) and bakuchiol pregnancy safe (3,400/mo).
Audited 4 competitors identifying major content gaps in ingredient education and Francophone markets.
Delivered a full technical SEO audit (Core Web Vitals, hreflang, schema markup), a 90-day bilingual content calendar, and a link-building roadmap targeting DA 45–90 publications.
KPI targets: 800 → 12,000 organic sessions/month within 12 months.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Optimize Kajabi for SEO and AI.
The way people search and find things is fundamentally changing. One thing is certain: AI is here, and it’s not going away. Whether we like it or not. Whether we’re happy about it or not. People are already using it, often without even realizing it.
Google search results suddenly seem less valuable. You need to be at the top of the AI answer, otherwise you won’t be found. All those investments over the past years… were they for nothing?
Because you can have the best product in the world. But if no one can find it, what’s the point?
And that leads to an interesting question. How does AI find you?
A few things to realize:
AI is not a search engine. It doesn’t scan entire pages like we do, because that’s expensive. It looks for fast, clear signals and relies on what Google can already find. So yes, SEO still matters.
AI also needs to be fed. While originally meant for search engines, you can use so-called JSON-LD scripts for this. It’s a script that quickly tells what your page is about. Google understands it better, but AI can use it too.
And then there’s something new that’s becoming more important: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Sounds complex, but it’s simple. You don’t just write content to be found, but to be used in AI-generated answers.
“It’s no longer about being found, but about being chosen.”
So no long, vague stories, but clear explanations, concrete answers, and smart structure. Think of it like this: SEO helps you get found, AEO/GEO helps AI choose your content as the answer.
A very simple method is to include questions and answers on your pages. And then include those same Q&As in your JSON-LD. That way you hit two birds with one stone.
How do you do this in Kajabi?
It sounds technical, but it’s not that bad.
Ask your AI chat to generate a JSON-LD script for you. Let it tell you what information it still needs, like a title, name, or image. You simply fill that in.
Then place the code at the top of your landing page in a custom code block. Set the margins to 0 so it stays invisible.
At the bottom of your page, add your FAQs using an accordion. And here’s the smart part.
Include those same questions and answers in your JSON-LD. This way, you give AI the right information directly, without it needing to read your entire page.
Your page is now not only clearer for Google, but also more usable for AI.
Awesome Blog Creator adds JSON-LD for you
And this is exactly where we ran into the same issue with our own blogs.
Blog pages have always been important for visibility. But they don’t allow you to easily add this kind of code. That’s why last year we added the option in Awesome Blog Creator to include JSON-LD directly in your blog.
No hassle. No technical knowledge needed.
ABC, as we call it, is not just another template. It’s a tool that helps you:
structure your blogs logically
make them match the look and feel of your website
and prepare them for both Google and AI
So your content doesn’t just get found… but actually gets chosen.
👉 Curious what that looks like in practice?
January 2025 → Zero digital presence
April 2026 → 1M impressions, 4–5 enquiries/week, 12 new clients
This is what real SEO looks like.
And no—SEO is NOT just writing a few blogs.
Most people get this wrong.
SEO is not content.
SEO is not keywords.
SEO is not quick wins.
👉 SEO is a compounding growth system.
It’s like planting a seed.
You don’t see results overnight.
But when it grows—it keeps giving.
Here’s what’s actually working in SEO right now:
1. Topical Authority > Random Content
If your website doesn’t fully cover a niche, you won’t win.
Google (and AI) rewards depth, not noise.
2. Technical SEO = Foundation
No matter how good your content is—
If your site isn’t crawlable, fast, and structured properly… it won’t rank.
3. Search Intent = Revenue
Traffic doesn’t pay.
Conversions do.
I focus on content that brings buyers, not just visitors.
4. AI Search Optimization (AEO)
Search is changing.
If your brand isn’t getting cited in AI results—you’re already behind.
Over the last few months, I’ve:
✔ Conducted full site audits
✔ Fixed technical + on-page SEO
✔ Built content systems for topical authority
✔ Optimized for both Google & AI search
And the result?
📈 Consistent inbound enquiries
📉 Lower acquisition costs
💰 Real business growth
I specialize in SEO for:
🏢 Real Estate
💰 Finance
If you’re in these industries—you already know how competitive it is.
That’s exactly where I come in.
I don’t just “do SEO.”
I build lead-generating assets.
If you want your website to become your best salesperson:
📩 akashwrites.work@gmail.com
💼 Available on Contra
Start SEO today.
The earlier you start, the faster it compounds.
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