Alex Renard
Marketing Strategist for Startups & Founders
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Alex is ready for their next project!
Designed and developed a landing page structured to clearly present a digital service offering and guide visitors toward a focused conversion action. The page was built around strong messaging hierarchy, combining a clear value proposition with structured sections that progressively explain the problem, solution, and benefits of the service.
The project focused on creating a clean and modern layout optimized for readability, engagement, and mobile responsiveness. Particular attention was given to the narrative flow of the page, ensuring visitors can quickly understand the offer and move naturally toward the call-to-action.
The result is a conversion-oriented landing page designed to support marketing campaigns and improve lead generation.
https://voltride-ebike.netlify.app/
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Designed and developed a conversion-focused landing page for a digital marketing service, structured to clearly communicate the offer and guide visitors toward a single action. The page was built around proven conversion principles: strong value proposition, structured content hierarchy, and clear call-to-action flow.
The project included messaging structure, section planning, and a clean visual layout designed to improve readability and engagement across devices. Particular attention was given to the narrative flow of the page—from problem awareness to solution presentation and final conversion point.
The result is a landing page optimized to support marketing campaigns and turn qualified traffic into leads.
https://lumiere-botanique.netlify.app/
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Marketing Strategy - VOLTRIDE
Developed a full go-to-market strategy for VOLTRIDE, a premium performance e-bike brand launching across France, Belgium, Germany, and the UK, targeting a €20B European market.
Defined three core buyer personas (urban commuter, performance cyclist, trail rider) and designed a video-first content strategy structured around five growth pillars.
Delivered a 90-day launch roadmap moving from organic seeding to paid acquisition scale, alongside a channel strategy prioritizing YouTube and organic search.
Built a structured marketing budget framework and defined clear performance objectives, outlining the path to scale organic traffic, strengthen brand visibility, and convert early demand into sustainable revenue growth.
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SEO Strategy — Lumière Botanique
Developed a full bilingual SEO strategy (FR/EN) for Lumière Botanique, a premium botanical skincare brand targeting France, Belgium, and English-speaking markets.
Mapped 40+ primary and long-tail keywords across three buyer personas, with targets like sérum visage naturel (8,100/mo) and bakuchiol pregnancy safe (3,400/mo).
Audited 4 competitors identifying major content gaps in ingredient education and Francophone markets.
Delivered a full technical SEO audit (Core Web Vitals, hreflang, schema markup), a 90-day bilingual content calendar, and a link-building roadmap targeting DA 45–90 publications.
KPI targets: 800 → 12,000 organic sessions/month within 12 months.
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