Color for Geometric R Letter SaaS Logo A feedback loop only works if people believe their message...Color for Geometric R Letter SaaS Logo A feedback loop only works if people believe their message...
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Color for Geometric R Letter SaaS Logo
A feedback loop only works if people believe their message actually landed. So this mark needed a color that feels honest and easy to trust, not flashy.
Sky blue felt right. It's the color of a message sent, a notification landed, a loop closing the way it's supposed to.
I tested it two ways: one with sky blue on navy and navy on sky blue. Because a real SaaS brand has to hold its ground no matter which side it's standing on.
Next up: the full logo reveal, mark and wordmark together. Part of my ongoing SaaS and tech startup logofolio.
This mark hasn't found its startup yet. Yours could be next. Available for sale. DM to claim it.
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