The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
Which jar do you pick up?
One is electric: violet ground, acid green plinth, blackberries and lime peel lit loud.
The other is almost weightless: cream paper, an amber disc casting warm light, half an apricot in all that empty space.
One demands the eye. The other rewards it. 👇
#brandconcept #packagingdesign #artdirection
4 voted
33%
8 voted
67%
12 votes
Closed
gathered, no question!
option 2
Gathered's restraint is doing a lot of work — that empty space makes it feel premium without shouting. Which one tested better with the actual target buyer?
Thank you Diego! Actually these haven't been tested on any real buyers.
Good to know, so this is really a read on first impression rather than actual purchase intent. Are you planning to put it in front of real buyers before locking the direction, or does instinct carry more weight for something like this?
Right, it's a first impression read at this stage. These are concept explorations rather than a live brief, so instinct is doing most of the steering. If it were going to market I'd want it in front of actual buyers before locking anything, since shelf appeal and purchase intent...
the cream one, easy
Left one
this design are cool
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
One bar, two ways to sell the dark.
One goes loud on colour: soft pink ground, a red sleeve, ridged chocolate broken open to show raspberry running bright through the centre.
The other whispers: bone paper, black card, gold type, a split fig lying beside a bar still half in its sleeve.
One wants to be picked up. The other waits to be found. Which shelf would you reach into? 👇
#brandconcept #packagingdesign #artdirection
6 voted
67%
3 voted
33%
9 votes
Closed
The second one almost looks like a lipstick ad, i love it
Which one is more visually appealing A or B
17 voted
41%
24 voted
59%
41 votes
Closed
Option A blende withe the bg.
One chair, two entirely different rooms to walk into.
One dissolves into warm sand: bouclé and brushed brass, travertine underfoot, dunes visible through the opening in the wall.
The other refuses to blend at all: electric blue velvet against white plaster and grey concrete, a single band of colour behind it.
One asks the room to soften. The other asks it to get out of the way. Which one goes in your corner? 👇
#brandconcept #furnituredesign #artdirection
0 voted
0%
7 voted
100%
7 votes
Closed
Both are good but dune i can say