Designing Brand Identity for Empowering Homeless Youth

Designing Brand Identity for Empowering Homeless YouthDesigning Brand Identity for Empowering Homeless Youth

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MN LOKESH

• 8h

ANCHOR: Supporting the Rise of Homeless Youth This brand identity for ANCHOR focuses on dignity and strength for youth in transition. Utilizing a deep ocean blue backdrop and a warm sunrise orange accent, the design translates the "Hold on. Rise Up" mantra into a cinematic visual. The transition from your initial layout—featuring the anchor logo with two hands and a collection box filled with hopes—to this high-fidelity execution highlights an organization dedicated to providing a solid foundation for those looking to rise.

When an experienced designer studies these sketches and attempts to bring them to life through design, the outcome can be truly remarkable. I also have a well-defined vision for directing designers to produce outstanding results.

Brand Design Visual Design Creative Direction ChatGPT

Antonio Calvino

• May 8

I was on a call with the owner of a major architecture firm in New York. The founder spent the first 20 minutes talking about their philosophy and abstract concepts. He was looking for a way to capture the soul of a space in their projects. They had a problem with the agencies they worked with. They'd spent large budgets only to receive logo proposals with stylized ancient temples, roofs, or building parts. They hated this literal approach. Architects and technical professionals often communicate conceptually. When this happens, it's better to bring the conversation back down to earth. So I shared my screen and showed him the identity I designed a few years ago for Emme. Emme is an Italian 3D architectural rendering studio I created the visual identity for. I showed him the action built into the typography. The letters are made of pixels simulating a render's calculation process. It's an approach that conveys deep abstraction without relying on trivial symbols. The founder suddenly stopped and said: "You managed to show what they do in a single word." That was exactly what they were looking for. Seeing that logotype was enough for him to understand I could turn an abstract idea into specific typography. The company's action and soul made visually tangible. Trust clicks the second a client realizes you can translate their philosophy into a visual system that works.

Brand Design Logo Design branding

Abox Agency

pro

• May 8

This looks clean and well thought out. How long did it take you to bring everything together?

Révolté

pro

• May 7

Second batch for the brand identity of Onbrd

Full case study

Figma FLORA Lovart

Akin Gundogan

• May 8

Awesome branding as always!

Raphael Ziegler

• May 8

Brand Identity and Visual Communication for a cultural space in São Paulo, Brazil, focused in connecting street artists, brands and people. Sponsored by Hypebeast, Guadalupe and SneakersBR. I animated the static logo and created some visuals to be used in events or as background visuals for the store.