Petite Sweet Shop is a small-batch cookie gift shop in Ogden, Utah. It sells hand-pressed pizzelles and cookies in a matte black keepsake box, with the customer's words printed in gold on the lid. It's perfect for thank-yous, client gifts and team onboarding.
I created the complete brand identity and designed and developed a custom Shopify store built around one idea: say it sweetly. My work covered:
the logo system, colour palette and typography;
the brand voice and the brand board;
the store graphics;
a custom Shopify theme with an interactive gift-box builder.
Meet Willem 💙💚, a volunteer app concept that matches people with tasks that fit their skills, interests and schedule.
Volunteering often fails on a simple point: people want to help but don’t know where to start. Willem starts with a 2-minute quiz about your skills, your weekly time and the causes you care about. It then suggests small tasks, like designing a poster for an event, that make a real difference.
What I designed:
✨ A playful visual identity: sky blue, lime, a friendly mascot and the Cabrion typeface
📱 Onboarding, a skills quiz, task matching and a task dashboard
🎯 A full design system with colors, type, buttons and icons