Petite Sweet Shop Brand Identity and Custom Shopify StorePetite Sweet Shop Brand Identity and Custom Shopify Store
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Petite Sweet Shop is a small-batch cookie gift shop in Ogden, Utah. It sells hand-pressed pizzelles and cookies in a matte black keepsake box, with the customer's words printed in gold on the lid. It's perfect for thank-yous, client gifts and team onboarding.
I created the complete brand identity and designed and developed a custom Shopify store built around one idea: say it sweetly. My work covered:
the logo system, colour palette and typography;
the brand voice and the brand board;
the store graphics;
a custom Shopify theme with an interactive gift-box builder.
Akib's avatar
The customer's own words in gold on the lid is such a nice touch for client gifts. How did you carry the custom text through in Shopify: line item properties on the box, or something in the builder itself? That's always the part that has to reach the packing slip exactly as typed.
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