PetFest is a vibrant pet event brand created to celebrate the joy of pets and the people who love them. Designed to feel playful, friendly, and welcoming, the visual identity captures the fun and energetic atmosphere of a community-centered event.
The goal was to create a memorable brand that appeals to pet owners of all ages while maintaining a clean, versatile identity across both digital and print applications.
This event was held on May 2, 2026 at Imperial Valley, California, United States.
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.
Love this MORA identity! 🍦 The bold typography against the creamy tones is such a perfect balance - feels artisanal yet playful. The flavor-inspired packaging with the watercolor smears for cloud vanilla / berry veil is a really nice touch, makes each scoop feel special as you...