Goal: Our goal for Flaminco was to shape the cosmetic product not only as a functional FMCG category, but as a part of everyday self-expression. The main approach of the brand was based on creating a flexible and emotional visual world that adapts to the dynamic lifestyle of a young audience. The open “M” shape used in the visual system symbolizes the free, changeable and adaptive character of Flaminco. This approach ensures that the brand is distinguished not only through color and aesthetics, but also through behavior and energy. Target: The main target audience of the brand is the young generation aged 16–25, who are sensitive to visual trends, value self-expression and seek aesthetic value in the products they use daily. Flaminco was formed with a more open and contemporary approach, aimed not only at a female audience, but also at everyone who cares about their appearance and style. The goal was to create a premium brand experience that is more interactive, flexible and able to build an emotional connection in the FMCG and retail market. Result: The result was a unified and flexible visual identity system for Flaminco that stood out in retail environments and could be easily expanded across digital platforms. The resulting visual language more strongly reflected the brand’s energy, flexibility and emotional connection with a young audience. The system was developed to serve as a sustainable and adaptive foundation not only for the current product line, but also for future campaigns, new product categories and communication directions.

excellent work, this is beautiufl!

Took up this project a few weeks ago. The brief was simple, design an identity that doesn't need to scream luxury, but speaks for itself. A private collection of 17 residences.

The logomark draws inspiration from Spanish architectural heritage, specifically the Draped Arch, one of the most distinct and revered forms in Spanish design. Chosen not only for its visual elegance, but for what it symbolises: a sacred threshold. A portal marking the transition into something new. The creation of a home. A new standard of living.

The arch was then studied alongside the architecture of the residence itself, drawing from shared elements of form and proportion. Spanish architectural language meeting the building's own design, producing a mark that feels both rooted and original.

The result is an icon that does not need to announce itself. It simply speaks, quietly, confidently, and with purpose.

The full identity reveal is coming soon.

Clean and beautiful