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Riso Botanica: a custom Recraft style for the Wildroot campaign
Riso Botanica is an original Recraft style that treats digital ad creative like a hand-printed risograph poster. Layered cut-paper shapes cast soft shadows on warm cream stock, ink grain and halftone gradients add tactile depth, and a tight palette of sage green, terracotta, saffron and deep navy keeps every piece recognizable.
To show it working in a real brief, I built a three-piece launch campaign for Wildroot, a fictional botanical soda: a 4:5 feed ad (“Grown Wild”), a 16:9 web banner (“Sip the Season”) and a 9:16 story ad (“Taste the Sunshine”). Each is a different format with a different composition, but all three read as one brand because the style does the work: bold serif headlines, large negative space, and a sun motif that links the set.
Process: I wrote the style prompt, generated two reference images, trained the custom style from them, then used that style ID to generate the campaign pieces. Images were generated with Recraft (AI-generated). Wildroot is an invented brand made for this challenge.
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200 years ago, local artists painted the everyday people of the subcontinent: barbers, porters, chai wallas, knife sharpeners. Each one got a portrait, flat colours, a fancy border, total respect.
So I asked: what if those same painters time travelled to Lahore today?
I found their work in the Wellcome Collection’s public domain archive, trained a Recraft Style on it, and sent it to paint the new pesha of my city.
Same old painter, new Lahore. 😄
Love this. Giving chai wallas and porters that old portrait treatment again feels really respectful. The borders are beautiful.
The New Book of Beasts
A Medieval Bestiary of Modern Human Nature
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For the Recraft × Contra Styles Challenge, I created Illuminated Bestiary, a custom Recraft Style inspired by public-domain illustrations from 13th–15th-century manuscripts.
I used historical references from the Public Domain Image Archive to explore medieval animal anatomy, ornamental details, ink drawings, and muted natural pigments.
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Such a creative idea! Love how you’ve connected medieval art with modern human habits. The concept is both unique and relatable! 👏✨