Sardinhas was hand-picked by the Contra team to be featured. An independent brand concept for a P...Sardinhas was hand-picked by the Contra team to be featured. An independent brand concept for a P...
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Sardinhas was hand-picked by the Contra team to be featured.
An independent brand concept for a Portuguese sardine tin, built end to end: identity, illustration, packaging, 3D and a ten-image editorial campaign. Hand-cut wordmark, linocut shoal, paper-wrapped lithographed tins rendered in Blender, and a campaign shot on one table under one sun.
Creative direction, brand identity, packaging and AI-assisted visual development by Mauricio Pontual / MP House Studio. Independent concept, not commissioned.
Full project: https://on.contra.com/p78dgN
Post image
Umar's avatar
Pro design ☺️
Mauricio's avatar
Thank you so much, Umar. Really appreciate that! Means a lot.
Mohamed Walid's avatar
Great job !👍
Mauricio's avatar
Thanks, Mohamed!
Celia's avatar
Yay, congrats!!
Mauricio's avatar
Thanks, Celia! Really appreciate it.
Abdullah's avatar
Eroglu Studios logo
Really good design. Congrats! Wishing you more features.
Mauricio's avatar
Thanks so much, Abdullah! Really appreciate it. Wishing more features for all of us!
Juice's avatar
The packaging, styling, and photography work together beautifully. 🔥
Mauricio's avatar
Thank you, Juice! I’m really glad you liked it.
Gabriela's avatar
This is such a beautifully considered system Love how the identity carries consistently from the hand-cut wordmark all the way into packaging and the editorial campaign. What part of the project ended up influencing the overall direction the most the packaging or the illustration style?
Mauricio's avatar
Thank you so much, Gabriela. I’d say the illustration style ended up influencing the overall direction the most. It set the tone for the system and helped everything feel more connected, from the identity to the packaging and editorial campaign.
Sahil 's avatar
Designs are goood!!
Mauricio's avatar
Thanks, Tvaron! Happy you liked them!
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