Most people I see using AI in advertising are using it to generate video, and honestly I think that's the least interesting thing it can do.

Where it's actually changed how I work is 3D. I've got it driving Blender for me now, building out scenes, rigging the cameras, setting up lighting and running the renders, which is all the technical setup that used to eat whole days before I could even start on the creative.

But it hasn't made good work fast. Getting a car to actually look like a car still means going back through the lighting over and over, catching reflections that feel off, and re-cutting shots until the timing finally sits right. That part still takes time.

What's changed is where the hours go. I spend a lot less of them pushing buttons and a lot more of them making taste calls, which is the part brands were paying for in the first place.

Ye le Jani is AI + 3D wali post ke liye: 100% agree with this take! Everyone is just doing gen video, but using AI to drive Blender — scene building, camera rigging — that's the real workflow upgrade. This car render looks insane! Would love to hear more about your setup.

Imagine if you could redesign your own GÖNRGY can — or reimagine any soda flavour you love — before it ever reaches the shelf. 🥤✨

Meet GÖNRGY Experience Lab, an interactive 3D product experience that turns the familiar energy drink into a playground for creativity. The drink already exists. The question is: what if you could make it your own?

Instead of looking at another flat product photo, you can explore 3D cans, rotate them, switch between flavour concepts like Raspberry Cheesecake, Blueberry Coconut and Tropical Exotic, and watch the entire experience transform with each flavour. But the real fun starts in the AI Studio. Choose your colours, experiment with typography, create a label, add your own visual identity, and turn your imagination into a product concept. Save your designs to your personal collection, submit them to the Flavour Lab, and let the community vote on what they'd love to see next.

And there's more: a Flavour Finder to discover your next favourite concept, a Campaign Studio to turn your ideas into ready-to-use marketing drafts, and Ask GÖNRGY to explore the experience through conversation.

⚡ Interactive 3D product exploration 🎨 AI-powered can customisation 🧪 A community-driven Flavour Lab 📸 A creative studio for campaign concepts 💡 A new way to experience familiar drinks

The idea isn't to replace the product on the shelf. It's to reimagine the relationship people have with it — moving from simply choosing a flavour to helping shape how it could look, feel and be experienced.

Built for the #GiveItAGlow challenge by Base44 × Contra, GÖNRGY Experience Lab explores what happens when product design, interactive 3D and AI creativity come together in one experience.

This is a design prototype, not an official GÖNRGY product launch. The concepts are coming soon, and no purchases are processed.

The drink already has a flavour. What if the next version had yours? 🥤

You can try it here: https://astonishing-berry-glow-lab.base44.app

#GiveItAGlow #Contra #3DWeb #AIProductDesign #CreativeTechnology

This is such a creative concept Barbra! GÖNRGY Experience Lab as an interactive 3D playground where you can redesign your own can before it hits the shelf is genius. Turning an energy drink into a co-creation experience is such a fresh take. Love it!