GÖNRGY Experience Lab: Interactive 3D Can CustomizationGÖNRGY Experience Lab: Interactive 3D Can Customization
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Imagine if you could redesign your own GÖNRGY can — or reimagine any soda flavour you love — before it ever reaches the shelf. 🥤✨
Meet GÖNRGY Experience Lab, an interactive 3D product experience that turns the familiar energy drink into a playground for creativity. The drink already exists. The question is: what if you could make it your own?
Instead of looking at another flat product photo, you can explore 3D cans, rotate them, switch between flavour concepts like Raspberry Cheesecake, Blueberry Coconut and Tropical Exotic, and watch the entire experience transform with each flavour. But the real fun starts in the AI Studio. Choose your colours, experiment with typography, create a label, add your own visual identity, and turn your imagination into a product concept. Save your designs to your personal collection, submit them to the Flavour Lab, and let the community vote on what they'd love to see next.
And there's more: a Flavour Finder to discover your next favourite concept, a Campaign Studio to turn your ideas into ready-to-use marketing drafts, and Ask GÖNRGY to explore the experience through conversation.
⚡ Interactive 3D product exploration 🎨 AI-powered can customisation 🧪 A community-driven Flavour Lab 📸 A creative studio for campaign concepts 💡 A new way to experience familiar drinks
The idea isn't to replace the product on the shelf. It's to reimagine the relationship people have with it — moving from simply choosing a flavour to helping shape how it could look, feel and be experienced.
Built for the #GiveItAGlow challenge by Base44 × Contra, GÖNRGY Experience Lab explores what happens when product design, interactive 3D and AI creativity come together in one experience.
This is a design prototype, not an official GÖNRGY product launch. The concepts are coming soon, and no purchases are processed.
The drink already has a flavour. What if the next version had yours? 🥤
#GiveItAGlow #Contra #3DWeb #AIProductDesign #CreativeTechnology
Sagar's avatar
This is such a creative concept Barbra! GÖNRGY Experience Lab as an interactive 3D playground where you can redesign your own can before it hits the shelf is genius. Turning an energy drink into a co-creation experience is such a fresh take. Love it!
Barbra 's avatar
Thank you so much! I wanted to explore how we could go beyond simply showcasing a product and let people become part of the creative process. Imagine seeing a flavour concept you helped design actually inspire the next big thing!
Sagar's avatar
Most welcom barbra🔥
Sagar's avatar
You're so welcome Barbra! You nailed the concept, going beyond just showcasing is exactly what makes it stand out. Loved your approach!
Samiha Sultana's avatar
Looks amazing! 🤩
How did you make the hero section? Could you share the process?
Barbra 's avatar
Thank you so much! Of course! Let me walk you through my process.
I usually start by defining the visual direction and deciding how I want the hero section to feel, what the user should notice first, and how they should interact with the product.
1. Create or source the 3D model:...
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