Go Miles is a movement-focused fitness startup built around a simple idea: reward people for

Go Miles is a movement-focused fitness startup built around a simple idea: reward people forGo Miles is a movement-focused fitness startup built around a simple idea: reward people for

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Shivani Rotliwala

• 16h

Go Miles is a movement-focused fitness startup built around a simple idea: reward people for showing up, not shame them for falling behind.

The founder approached me with an ambitious timeline to create a complete brand identity, MVP app experience, and launch assets before the start of peak running season. The challenge was to build a fitness brand that felt encouraging and approachable in a market often dominated by pressure, intensity, and performance culture.

I led the design of the visual identity and product experience from the ground up. The brand system was designed to communicate progress, momentum, and positivity through bold typography, energetic color choices, and a clean, accessible interface. Every design decision reinforced the app's core philosophy: celebrating movement in all forms.

Over a four-week sprint, I delivered the brand identity, logo system, app UI, design foundations, app store assets, and launch-ready collateral. The result was a cohesive and scalable brand that helped the founder bring their vision to market with confidence and a clear point of differentiation.

Services: 1. Brand Identity Design 2. Logo Design 3. Product & App UI Design 4. Design System 5. App Store Assets 6. Launch & Marketing Materials

Timeline: 4 Weeks

Outcome: A launch-ready brand and MVP product experience designed to help users build healthier habits through positive reinforcement, making fitness feel more rewarding, accessible, and sustainable.

Logo Design Brand Design Brand Strategy Adobe Illustrator

amr ahmed

• 14h

Amazing guideline 🥰

Shivani Rotliwala

• 13h

Thanks so much. Creating a system that feels both structured and seamless was definitely a core focus for this one.

Naza Azad

pro

• 8h

nice colors 🔥

Révolté

pro

• Jun 1

dropped a full case study on YONK.

brand identity → campaign → UI → 15 real-world frames with an oversized cartoon head in a laundromat, a barbershop, and a bus window in the rain.

the brief was: refuse the genre entirely.

the cartoon has a case study now →

Web Design Brand Design gamingbranding

Atolani Adegbesan

• Jun 1

Wow, this design is giving

BrightStudios ®

max

• Jun 1

Design Exploration – BrightStudios®

Graphic Design Brand Design Figma

Atolani Adegbesan

• Jun 1

Good Job

Divan Raj

pro

• Jun 1

Back after a while, excited to share some recent work. I recently worked on a product called ChargeIndia in the EV charging space. The idea was simple: bring all EV charging providers into one platform and create a seamless experience for users while helping the brand stand out in a competitive market.

It was an exciting project to be part of, from shaping the brand identity to designing the mobile app. I’ll be sharing more shots and some behind the scenes content over the next few days, but here’s a sneak peek at the brand guidelines.

One of the key goals was to remain rooted in Indian culture while presenting the brand in a modern, forward-looking way. After hundreds of explorations and iterations, I finally landed on this logo.

branding brandguide visual