Cake Lab started as a simple problem I kept seeing: cake shops losing time (and orders) to messy back-and-forth conversations with customers trying to describe what they want.
So I built a guided cake-builder a tool that lets customers design their custom cake step by step, instead of typing paragraphs into a DM or a form no one reads properly.
The first version was solid, but it looked and felt like every other tool out there:
🔗 Old version: cake-lab.org/blog
When I rebuilt it in Base44, that changed completely. What used to take manual structuring now comes together with actual intelligence behind it cleaner flows, faster iteration, and a UI that finally feels like a real product instead of a prototype.
🔗 New version: alchemy-cake-lab.base44.app
This isn't just a redesign. It's the version of Cake Lab I actually wanted to build from day one
one that bakeries could hand to a customer and trust it to just work.
Still refining a few flows before I lock in my final submission, but I'm proud of how far this has come in a short time.
Been working on something on the side for a while. rough.agency is an AI-native product studio that takes you from idea to live product.
Launching soon....
A little throwback to a Webflow project from last year!
The client already had a design they liked, so instead of starting over, we focused on giving it a fresh look and bringing everything to life in Webflow.
Sometimes it's more about improving what's already there than reinventing everything.
Curious how you guys approach projects like this. Do you prefer starting fresh or building on an existing design?