The Arvana gold serif on black and the Lumiere botanical mark show real range within the luxury niche. The monogram tile grid presents each identity as a system, which is exactly what modern brands are buying.
Thank you so much Timothy! Exactly! For ARVANA I wanted that gold serif to feel royal & timeless on black, and LUMIÈRE to feel soft & organic. The monogram grid was intentional - to show clients that luxury isn't just a logo, it's a full system. Really appreciate you noticing the detail!
The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.
How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊