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A speculative editorial campaign exploring conservation as the next definition of luxury.
For over a century, fashion photographed arrival. We rarely photographed what comes after.
Rooted in luxury's quietest paradox: inside every luxury object exists something designed to prevent its disappearance — a 5g silica sachet, a wrapping, an invisible gesture. The least desirable object in the package, responsible for preserving the most desirable one.
Luxury is no longer acquisition. It is the invisible labor that stops acquisition from disappearing.
The word RUNWAY was never typed. It was built entirely through physics — gravity, shadow, material behavior and real chemical reaction — across four connected conservation scenes (R / UN / WA / Y), engineered as a single modular visual system rather than four separate generations.
Because everything we preserve has a limit. The leather. The photograph. The memory. The skin. Us.
Perhaps the next luxury is not owning something that lasts forever.
Perhaps it is learning to stay with something while it doesn't last.
Speculative Editorial Campaign — RUNWAY 2026
Love how these came out!
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THE ATTENTION GAP 1 — A speculative advertising campaign for ElevenLabs.
AI has made creative production almost limitless.
But when everyone can create more, creation stops being the scarce resource.
Attention is.
This campaign explores that tension through a six-part visual progression — from abundance and sameness to humanity, silence and finally a question:
What deserves to be heard?
The project is not anti-AI. AI is the medium and the context.
The creative challenge was deciding what to generate, what to reject, and ultimately, what to leave empty.
Concept, Creative Direction & Editing — Vanesa Martinez
AFTER CHRISTMAS is a 30-second one-take AI short film created for the CapCut Seedance 2.5 Video Challenge.
The film explores how a seemingly ordinary Christmas night can gradually become unsettling, told entirely through a single continuous camera movement.
The challenge was to maintain spatial, character and prop continuity throughout the entire shot while allowing the camera to naturally discover the story.
No cuts. No dissolves. No camera resets.
Written & "Directed" by Leonardo Bruni
Created with CapCut Video Studio + Seedance 2.5.
The one-take approach makes this really compelling. 🔥 Maintaining continuity while letting the camera gradually reveal the story is a great creative challenge. I especially like how the tension builds without relying on cuts—it makes the whole piece feel more immersive. 👏
Designing OVA: Translating Sound into Motion
Designing the visual identity and web experience for OVA was all about taking something completely invisible: sound, AI, and futuristic energy, to give it a bold, tangible visual form.
The Idea & Inspiration
It all started with one simple question: What does sound look like when it moves? I wanted to capture that magic spot where human emotion meets generative AI. Drawing inspiration from real-time audio visualizers and fluid dynamics, every gradient, wave, and curve in this system was built to mimic audio ripples moving through space.
The Challenges and solutions:
Making Static Graphics Feel Alive: Audio is pure motion, but static screens can easily feel flat. The trick was creating visual rhythm through fluid shapes and high-contrast gradients so the identity felt energetic without needing heavy video files that bog down site performance.
Futuristic, But Still User-Friendly: AI branding can quickly slide into generic sci-fi tropes. To keep it grounded, I paired an electric blue and neon purple palette with clean, spacious UI, readable typography, and straightforward navigation.
Putting the Tech Together: Embedding custom 1440px canvas layouts, interactive Spline 3D scenes, and responsive Framer builds into a seamless portfolio view took a lot of trial, error, and breakpoint tweaking but getting that full-width desktop feel was totally worth it.
At its core, OVA is a minimal, modern showcase of what happens when design, music, and artificial intelligence hit the exact same frequency.
Love how you translated something as intangible as sound into the whole visual language. The gradients and fluid forms really make it feel like it’s moving even when it’s static. Really loved how this turned out!