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What happens when a sneaker ad stops looking like an advertisement and starts feeling like a statement?
For this concept, I wanted to create a visual that communicates movement, power, confidence, and breaking limits—all in a single frame.
I combined a bold editorial composition with a dynamic sneaker close-up, a motion-driven athlete, shattered concrete, and dramatic environmental elements to create the feeling that the sneaker is literally breaking through every limitation in its way.
The goal was simple: make the product impossible to ignore.
From the typography placement to the perspective, impact, lighting, and destruction effects, every element was designed to give the campaign a premium sportswear identity while keeping the sneaker as the hero.
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Brand Identity for Propane
Propane is an experience-led platform firm that helps organizations sell and scale complex offerings. We operate between traditional agencies and large
consultancies: strategic, but accountable to what actually gets built.
The brand identity for Propane is built as a disciplined, scalable system that
reflects its role as an experience-led platform firm operating between agencies and consultancies. Positioned at the intersection of human-centered thinking and industrial-grade complexity, the identity resolves this tension with calm confidence—balancing precision, systems logic, and usability without leaning into coldness or superficial warmth.
View full project and more structured context on the link above or my profile.
Feel free to share your constructive feedback ⚡
Yooo this visual language is great🔥
Vetti brand identity is out.
Smart health collar for dogs. The brief: make it feel like something you'd hand a life to. Not a gadget. Not a clinic.
Worked under @Daniel G Bright and @Bright Studios — they built the strategy, I built the system.
Trail mark. Roobert. #FF4E06. One typeface, two weights, no exceptions.
The emotion comes from the animal. The information comes from the technology.
Clean design 😍
I created Menmi a while ago as a brand mascot for a ramen bar, and it quickly became a client favorite. Eventually, I archived the project from my public showcase.
Recently, while scrolling through Pinterest, I stumbled upon a logo design with a remarkably similar character concept the same spiky hair silhouette, face shape, and ramen element! Seeing that was an instant sign that this concept still resonates and holds great creative value.
I’m unarchiving Menmi to give this character a second life in my portfolio. Never let your solid work hide in the dark just because time has passed!
How do you handle your older, hidden designs when you see similar trends popping up?
Beautiful work 😍
