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Managed their Instagram account and grew it from 20k followers to 45k followers. Leveraging rich community of UGC with savvy and engaging original content.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I've been thinking about this for a while, how much your visual world says about you without you ever having to explain it.
The music you gravitate toward, the cities you feel at home in, the brands that just get you. It's all there, quietly, in the things you save and share.
So I built Doppelgänger. 🪞
Drop a screenshot of your Instagram profile. In a few seconds, it tells you the artist, brand, city, era, film, and object that define your visual world. Your cultural fingerprint.
Not a personality test. Not a mood quiz. Something closer to holding up a mirror and having it actually see you.
Mine came back: Sofia Coppola. COS. Seoul. A coffee kettle. And the line "a refined eye for soft textures and composed scenes" honestly made me put my phone down for a second.
I'm Nyai, a communication designer working across product and brand. I built this solo during the makeathon using Figma Make, and it was the first time I genuinely felt like I was designing with AI rather than just using it.
Try it yourself → hello-large-83588053.figma.site
Would love to hear what fingerprint you get. 👇
#ConfigMakeathon #FigmaMake #Figma
2-Week Instagram Content Calendar — Glow & Co. (Spec)
Developed a full 2-week Instagram content strategy for Glow & Co., a minimal Korean-inspired skincare brand, as a spec project to demonstrate end-to-end social media management.
The calendar was built around 4 content pillars — Educate, Inspire, Community, and Convert — with a healthy mix of Reels, carousels, static posts, Stories, and UGC reposts planned across 10 active posting days.
What was delivered:
— Content calendar with post type, topic, and publishing cadence
— Full captions written for each post in a warm, on-brand voice
— Visual direction notes for every piece of content (flatlay styling, lighting, colour palette)
— Hashtag sets curated per post for maximum reach
— Rest days and engagement windows built into the schedule
This project reflects how I approach social media management for beauty and skincare brands — balancing aesthetics with strategy, and creative content with measurable intent.
Tap to checkout the full calendar: https://app.notion.com/p/3783df601e9a80d284d6ca1f3c81c9b8?v=3783df601e9a802ebc1d000c86ac57f2&source=copy_link
Tools: Notion, Canva
Type: Spec / Concept project
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