pro
nic strain
Content and Brand Strategist
Ready for work
nic is ready for their next project!
Managed their Instagram account and grew it from 20k followers to 45k followers. Leveraging rich community of UGC with savvy and engaging original content.
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Story Editor for Amazon's Cruel Intentions season 1. Wrote episode 103.
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Staff writer for In the Dark Season 4. Wrote episode 4x03.
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17
Owned copy and content strategy for Uber Eats U.S. marketing across email, app, social, and live events, reaching 40M+ users with 6.37M engagements in two years. Developed the brand voice and style guide used across all U.S. communications, led product launches across six territories achieving #1 category position in each market, and conceived campaign integrations with Billie Eilish and Khalid that amplified local activations at national scale.
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Wrote copy and defined brand voice across in-room collateral, local guides, website, and blog.
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Wrote copy and defined brand principles used across in-store, digital, and fundraising channels.
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Managed social and editorial content for a food media brand in SF, growing Instagram 21% to 105K through sharp captions, community engagement, and a diversified content strategy.
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