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Hey everyone! I recently spent some time deep in the AI video pipeline, recreating a commercial guide developed by Higgsfield.
When orchestrating these types of AI-generated commercials, getting the motion prompts and visual tone perfectly aligned is the biggest hurdle. For this piece, the focus was all on environmental contrast. I had to ensure the prompt architecture supported a smooth transition from a very stylized, pastel morning routine into a rigid, desaturated office space.
The fluid tracking shots were crucial here to anchor the viewer in the character's "audio bubble," making the final comedic payoff—where the high-stress environment is completely neutralized by the music—actually land.
Would love to hear how others in the community are currently utilizing Higgsfield or similar tools for commercial shot lists and motion direction!
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A sudden burst of magic.
Generated with Seedance 2.0
@Envato | AirReborn by Liberate - Product Promo
7Human by Design Keys
The Human Behind the AI
When people see an AI-generated commercial, it's easy to assume that AI did all the work. In reality, AI was only one of the tools I used. Every important creative decision—from the concept to the final edit—was guided by me.
The project started with the story. I wrote the script myself, defining the narrative, pacing, and emotional direction of the commercial. Before using any AI tools, I already knew what message I wanted to communicate and how I wanted the audience to feel.
To bring that vision to life, I relied on smart prompting. Creating effective prompts was an iterative creative process rather than a single command. I carefully experimented with wording, style, composition, camera movement, lighting, and mood, constantly refining the prompts until the generated visuals matched my creative intent.
The AI-generated images and videos were only the starting point. I spent significant time reviewing the outputs, selecting the strongest results, correcting inconsistencies, and refining them to achieve a cohesive visual style. This process required artistic judgment and many rounds of adjustments to transform raw generations into polished scenes.
Not every shot came from AI. I manually selected stock footage wherever it strengthened the story or helped create smoother transitions. Choosing these clips was a deliberate editorial decision to ensure the final commercial felt authentic and visually balanced.
Sound played an equally important role. Rather than relying on automated music selection, I personally searched for and chose the background music that best matched the pace and emotional tone of the story. The soundtrack was selected to support the narrative, not simply accompany it.
Finally, I assembled everything through editing and montage. The rhythm of the cuts, scene order, transitions, timing, and synchronization between visuals, music, and storytelling were all crafted manually. This stage is where the individual elements came together into a single, coherent commercial.
AI accelerated parts of the production process, but it did not replace creativity, taste, or decision-making. Every stage involved human choices: writing the story, directing the AI through precise prompts, refining the generated content, selecting supporting footage and music, and editing the final piece.
This commercial is not simply an example of AI generation—it is an example of human creativity enhanced by AI. The technology provided possibilities, but the vision, judgment, and craftsmanship behind the final result were entirely my own.
I will attach the original ad in the comments, please provide feedback. Also here it is on some of my socials:
https://www.linkedin.com/feed/update/urn:li:ugcPost:7482478758872924160/
https://www.youtube.com/watch?v=MGmNLiU97Og
https://www.instagram.com/reel/DavbZOCN1Rs/?igsh=MWN0YjZnanZuaXpyYQ%3D%3D
This is the original product promo. AirReborn by Liberate - hypothetical smoke cessation device.
We just launched Auria, a new Framer template for weight-loss, health and wellness businesses.
The challenge was finding the right balance. We wanted the website to feel credible without looking like a traditional clinic, and approachable without falling into familiar wellness clichés.
We treated Auria like a real brand while designing it. The service, pricing, team, assessment, and program stages all belong to the same story.
The final template includes eight responsive pages, a custom multi-step assessment, reusable components, realistic demonstration content, and dedicated layouts for desktop, tablet, and mobile.
Auria is now available on the Framer Marketplace:
My god! You are so productive! Trust me, this kind of work keep me moving forward everyday. Thank you!
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