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Taste Test
It’s almost mid of week, and I’ve been playing around with a luxury interior website. 👀
Ended up with two different homepage directions:
- 𝗢𝗽𝘁𝗶𝗼𝗻 𝟭 feels warm, clean and welcoming.
- 𝗢𝗽𝘁𝗶𝗼𝗻 𝟮 is darker with a more bold, luxurious feel.
I’m personally going with 𝗢𝗽𝘁𝗶𝗼𝗻 𝟮 on this one.
If this were your brand, which direction would you take?
Curious to know what catches your eye first. 👀
3 votes
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Character definitely wins here. I think it's like verion2.0 of the emotional one.
Hot take: aesthetics and clinical results should walk hand in hand.
Most brands in this space lean into cold, sterile whites or aggressive dark tones. It reads functional, but it also feels like something you'd hide in a medicine cabinet, not display on your vanity.
For this rebrand, we anchored the identity in classical beauty and organic sophistication. By combining warm earthy tones, botanical cues, and timeless iconography, we moved away from the "pharmacy product" feel into true high-end personal care.
It was a deliberate shift: positioning the brand not for someone who feels like they are treating a flaw, but for someone investing in a premium daily ritual.
Would a piece like this deserve a spot on your display shelf?
This is brilliant!