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Sprite — Refresh Your Vibe | Social Media Campaign⚡
Creative advertising concepts designed to capture Sprite’s refreshing, energetic, and youthful brand identity through bold typography, dynamic compositions, and engaging lifestyle visuals.
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Ad creatives from my last case study. Which one's your favorite?
50 voted
62%
31 voted
38%
81 votes
Closed
Nice work as usual! Option B gives the copy so much room to land effectively next to the product framing.
My project with Fohr was featured on the @contra homepage!
Fohr is a creator marketing platform connecting a network of 300K+ creators with 500+ brands, including names like Sephora and Calvin Klein, with an instagram audience of 60K+ of their own.
The goal was to make their social presence feel just as elevated as the influencers and brands they work with. We built an entire social content system around the pillars their team publishes most often: creator spotlights, press features, industry stats, website/interface moments, brand partnerships, and more.
For each pillar, we created 3–4 custom template variations, giving the team a repeatable visual framework without making the feed feel repetitive.
We also built a curated content library of high-end stock photography selected specifically for their visual world, giving the team an ongoing bank of imagery to pull from alongside the templates.
The end result was more than a batch of social assets.
It was a complete content system designed to help Fohr maintain the level of creative expected from a platform sitting at the intersection of creators, culture, and major brands, while still being easy for their internal team to manage independently.
Huge congrats on the homepage feature! The attention to detail on these social pillars and stock curation really shows. Fohr looks so polished! 🎉
You’re looking for a designer and land on one of these.
Same person, same photo, two very different introductions.
Which one makes you want to see their work?
70 voted
52%
64 voted
48%
134 votes
Closed
the two intros feel very different. which one won?
