Urban Streetwear Visual System: Exploring Identity in Motion

Urban Streetwear Visual System: Exploring Identity in MotionUrban Streetwear Visual System: Exploring Identity in Motion

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Elena Kornilova

• Jul 15

SCISM — Identity in Motion

Working on a new visual system for an urban streetwear brand. The concept revolves around the "split" (schism) — a break from the ordinary into a world of independence.

★ Palette: Acid Green / Charcoal / Off-white

★ Vibe: Technical brutalism and urban nomadism.

From digital pixels to physical apparel tags. Full case study coming soon.

brandidentity logoanimation visualdesign

Devowise Studios

pro

• Jul 15

Just finished a brand identity project for Astrikai.

The goal was to create a clean, modern identity that feels innovative, trustworthy, and built to grow. Every detail from the logo to the color palette and typography was designed to give the brand a strong and consistent presence.

Simple, strategic, and built to last. 🚀

brandidentity Brand Design Figma

Zain Khan

pro

• Jul 15

Fruvia. A fun little soda brand I got to build from the ground up. Logo, cans, motion, social, the whole thing. Case study on Contra.

FLORA Brand Design brandidentity

Potara Studio

• Jul 15

Let me introduce our branding project, Nexgen.

They approached us to create a symbol that reflects strong geometry and a modern mindset. The goal was to create a look that felt professional, sleek, and visionary.

By combining the letter "N" with a sharp yet rounded key visual, we created a bold identity and paired it with a bright blue color to give Nexgen a more innovative feel.

Explore more of our work → https://www.behance.net/potarastudio

Brand Design Logo Design brandidentity