My goal with this project was to create something human-led, using AI as a creative tool rather than the creative process itself.

Sipster is a modern tea brand created to make tea feel fresh, exciting, and relevant for today's generation. Instead of the traditional image often associated with tea, Sipster embraces bold flavours, vibrant colours, and playful packaging that people would be proud to carry around.

Using Envato as my creative toolkit, I designed the logo in Adobe Illustrator and developed the packaging in Adobe Photoshop, incorporating licensed Envato assets, including fonts and custom illustrations generated with ImageGen.

Once the branding was complete, I used MockupGen to present the products as realistic packaging concepts, experimenting with different environments and scenarios to showcase how the brand could exist in the real world.

Finally, I explored VideoGen to bring the visuals to life and demonstrate how the brand could translate into motion.

So, which Sipster flavour speaks to you? 🍋🍑🍫

Nice👍

Less than 8 hours. One clear direction. Great branding isn't about exploring hundreds of ideas. It's about making the right decisions early. This concept went from brief to creative direction in less than 8 hours. After 15+ years, I've learned that speed comes from clarity, not shortcuts. That's what I enjoy most: helping founders find the right direction before a single pixel is refined. Here's how I usually approach a new brand: 1. Understand the vision Align with the founder's goals, audience and what the brand needs to communicate. 2. Define the right creative territory Identify the strongest references and establish a clear visual direction before designing. 3. Explore the identity Develop logo concepts, typography and the visual language until the strongest solution emerges. 4. Build a cohesive brand direction Turn that vision into a creative system that can grow into a complete brand experience. How do you approach the first stage of a branding project? I'm currently available for brand identity, creative direction, web design & development. Open to: • Full-time remote roles • Long-term freelance collaborations • Direct client projects

The idea that speed comes from clarity lands, especially with a full direction built in under eight hours. Which early decision removed the most unnecessary exploration from this concept?