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Sui Generis Marketing Agency Brand Identity
A brand identity built for a marketing agency that wanted to be distinctive, modern, and unmistakably its own.
I developed a flexible visual system spanning brand identity, typography, art direction, and applications, creating a confident presence that can evolve alongside the agency.
The result is a brand with character, clarity, and intention,designed to stand apart without shouting.
Services: Brand Identity · Art Direction · Visual System · Typography
Running the wordmark oversized and cropped off the edge is a bet on recognition, and it only starts paying after people have met the full lockup a few times, which puts unusual weight on the first year of applications. How are you sequencing that for them, uncropped everywhere until it sticks?
That’s exactly the thinking.
I wouldn’t lead with the cropped wordmark everywhere initially. The full lockup would establish recognition across the first phase of applications, while the oversized crop acts as a secondary expression.
Once the audience becomes familiar with the...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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We pushed the visual direction further with oversized typography, editorial layouts, bold imagery, and stronger contrast, while keeping the experience structured enough to communicate the agency's work and capabilities clearly.
The goal wasn't just to make it look different.
It was to make the agency feel different.
Designed in Figma and built in Framer.
We're sharing more of the websites and digital experiences we've been working on here over the next few weeks.
Very neat man
Some more Midjourney backgrounds.
Most furniture websites try to help you buy faster. This concept for SÖDER ATELIER explores a different idea:
What if the experience helped you choose better?
The design is built around the values shown throughout the concept craftsmanship, natural materials, longevity, repairability, and thoughtful living. So instead of treating the homepage like a catalogue, the experience gives space to:
→ The story behind the pieces
→ Curated collections
→ Craft and material details
→ Long-term value
→ Customer perspectives
→ Clear product discovery
The visual language stays quiet and editorial, letting the furniture carry the attention. Because when a product is made to live with for years, the website shouldn't make it feel disposable.
SÖDER ATELIER — a responsive furniture e-commerce exploration.
🏀 Full Design Showcase – Better View on Dribbble.
↗ Furniture E-commerce Product Website
The homepage sells longevity, and Signatures of the house still gives you category chips to browse by. Curious whether the product page carries the craft and repairability fields too.