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One of my favorite projects to date. Bold brand identity design, complete with a 34-page brand guidelines document for Mythus Studio, a branding agency started as a passion project between me & my best friend & frequent collaborator, @Fatima 🐝.
Originally conceived as an official container for our partnership, it remains a testament to some of our most closely held values, the capacity in which we interact with & see the world, & our loftiest goals for the future.
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More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
Nazariya Living is a premium carpet and home décor brand shaped by craftsmanship, culture and the stories objects carry into our homes.
This direction brought that idea to life through a seal-inspired logo, archival textures, unexpected colours and editorial typography, creating...
Brand identity design for Adventum Fitness, a fitness and personal development brand built around physical performance, mental fitness, and personal growth.
The challenge was to create a visual identity that could bring strength, movement, discipline, and personal development together without falling into the usual fitness branding clichés.
The identity was developed as a cohesive visual system across logo design, typography, color, graphic elements, and supporting brand assets, giving Adventum a distinctive and consistent presence across digital and marketing applications.
Full case study available on my Contra profile.
#BrandIdentity #BrandDesign #FitnessBranding #VisualIdentity #LogoDesign #BrandStrategy #GraphicDesign #BrandDesigner #FitnessBrand #PersonalDevelopment
Some designers are obsessed with removing friction. Usually, they’re wrong.
When it comes to high stakes fintech "invisible" is a bug, not a feature.
We designed the Tithe onboarding with a mandatory slide to confirm. One second of friction to ensure a lifetime of trust.
Don't just make it fast but rather feel right.
The slide-to-confirm is a nice touch. For financial decisions, that extra moment of intention makes sense.