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GoalQuesters is a community-driven, gamified goal-tracking mobile application designed to help users achieve their personal milestones through accountability, social support, and habit building.
The primary challenge was to translate a complex feature set—combining social feeds, habit tracking, and progress visualization—into a clean, intuitive, and highly engaging dark-mode mobile interface that drives user retention and community interaction.
The Problem & UX Strategy
Standard goal trackers often feel lonely or like a chore, leading to high drop-off rates. The UX strategy for GoalQuesters focused on Gamification and Social Accountability.
By introducing visual motivators like "Success Score Rings" around user avatars, interactive "Cheer Up" systems, and daily streak tracking, the design transforms routine habit-tracking into an engaging community quest.
Key Features Designed & Optimized:
My Goals Hub: A scannable, filterable dashboard (Active, Pending, Completed) featuring high-contrast progress bars, time-left indicators, and clear visibility tags (Public, Followers, Private).
Dynamic Goal Page: Optimized for actionable engagement, prioritizing the primary action button ("Complete This Day") and structuring social proof (Comments, Cheer-ups, Participants) without cluttering the screen.
Create Goal Flow: A frictionless, clean form design utilizing visual selectors (emojis/icons) and clear toggles to reduce cognitive load during goal setup.
Gamified Profile Page: Designed to showcase user authority and milestones, featuring custom analytics cards (Goals, Completed, Success Rate, Badges) to boost user pride and engagement.
Interactive Comments Feed: A clean, threaded messaging interface supporting multimedia feedback to strengthen community bonds.
Design System & Visual Direction
Theme: Modern, high-contrast Dark Mode to reduce eye strain and give a premium, tech-forward feel.
Typography & Colors: Clean sans-serif typography paired with strategic neon accents (Electric Purple, Vivid Green, Radiant Yellow) used strictly for CTA buttons, progress states, and success indicators to guide the user's eye naturally.
Layout: Highly functional, grid-aligned, and minimal card layouts to ensure the product is scalable for future features.
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Introducing KEEPS: A Digital Home for Physical Memories
KEEPS is a mobile app designed to preserve the physical objects that carry our memories.
While most memory apps are built around photos, KEEPS is built around everything else.
Concert tickets, boarding passes, receipts, handwritten notes, invitations, conference badges, and other small objects that people often keep long after their practical purpose has ended.
The idea came from a simple observation: many of us keep these items because they represent experiences, relationships, milestones, and moments we don’t want to forget. Over time, they become scattered across drawers, wallets, books, and boxes, making them difficult to revisit and easy to lose.
KEEPS transforms these physical keepsakes into digital artifacts.
Users can scan real objects, remove backgrounds, add contextual information such as location, date, people, and personal notes, and organize them into custom collections. Artifacts can also be created from templates, allowing users to recreate memories that no longer exist physically.
The prototype includes onboarding, collections, artifact detail pages, discovery flows, creation flows, profile experiences, and a connected navigation system that allows users to move through their archive naturally.
Rather than generating the entire product in a single prompt, I used Flowstep as a design engineering tool.
I started with a visual direction created in Figma, including custom illustrations, typography, layout systems, and the overall structure.
From there, I rebuilt the product inside Flowstep screen by screen, using detailed prompts to define hierarchy, spacing, interactions, navigation patterns, and user flows.
Each screen became the foundation for the next. Existing components were reused, refined, and expanded to create a cohesive design system across the entire application. The process was highly iterative: generating, reviewing, refining, and rebuilding until the product felt consistent both visually and functionally.
The result is not simply a collection of screens, but a connected prototype with clear user journeys, interaction logic, and product intent.
KEEPS is built around a simple belief:
The smallest objects often carry the biggest memories.
Flowstep file link: https://app.flowstep.ai/file?activeFileId=cb23715a-64af-4fb6-822a-c789fb99b461
The walkthrough, screen recording of the prototype working in Flowstep, my custom illustrations, and the screens designed in Flowstep are included below.
Love this!
One of the best designs have seen so far today
Just found it! Who said design should be only for clients! I remember I had so much fun making these cards 🤩
Lovely gradients!