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Label and packaging design for Cloud Vapour, an e-liquid brand. Designed the product label with a bold, moody aesthetic — dark background, rich red tones, and berry imagery to reflect the 'Sweet-Sour-Fruity-Menthol' flavor profile. Included all required regulatory info (ingredients, warnings, age restriction icons) while keeping the layout clean and premium. Extended the design across the can packaging and supporting icon set (premium ingredients, smooth vaping experience, quality assured).
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I've shared some 375ai work this week already, but there's one part of this project I keep coming back to: watching the same logomark hold up everywhere.
When I was designing it, I was mostly worried about the small stuff, whether the mark would still read as an app icon or a favicon. Then a few months later it's 20 meters wide behind a speaker at an investors conference, and somehow it still feels like the same brand.
The video shows how the mark is built, next to the actual lidar scans the product makes. That's where the dot pattern came from in the first place, so it never felt like decoration to me.
Curious how other designers approach this: do you start from the smallest size a logo has to survive at, or design the big version first and scale down?
Saw this on behance few days ago and can't help but comment here again... You did a great job
Human by Design, LUMMÉ.
I didn’t start with a prompt. I started with a concept.
The goal was to make LUMMÉ feel like a real luxury perfume brand, so the first thing I designed was the logo. Once that was locked in, I developed the cap shape from it so every detail felt connected instead of looking like a generic perfume bottle.
From there, I moved on to the product presentation. I used Envato AI to visualize each variant through images and videos, while also using its library for fonts, graphics, sound, video stock and photo stocks to keep the branding consistent. I also sourced the music and sound effects from Envato to give the final video a more premium feel.
AI definitely made the production process faster, but the creative decisions were still mine. I chose the materials, defined the color palette for every variant, and made sure the entire collection felt cohesive from start to finish.
🙌 Introducing Vyomaverse. 🚀
Vyomaverse is my own creative agency and design studio, built around the idea of creating brands and digital experiences without limits. From branding and UI/UX to websites and creative direction, this is the space where all my ideas come together.
This project was created as my submission for the Envato × Contra – Human by Design Challenge, combining sketching, AI-assisted exploration, and human creativity to build a complete brand identity.
The website is already live, but it's still a work in progress. I've just completed the hero section, and there's a lot more to build in the coming weeks.
Have a look, and stay tuned—the full experience is coming soon.
A huge thank you to Envato and Contra for this amazing challenge and the opportunity to share my creative process.
#HumanByDesign #Envato #Contra #Vyomaverse #BrandIdentity #CreativeStudio #CreativeAgency #Branding #UIUX #WebDesign #DesignProcess
