Cat Coffee Club ๐โ A character illustration system built around the small rituals of coffee cult...Cat Coffee Club ๐โ A character illustration system built around the small rituals of coffee cult...
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A character illustration system built around the small rituals of coffee culture.
I created a collection of 10 original cat characters, then explored how the illustrations could live beyond the screen through coffee packaging, cups, apparel and other branded applications.
The goal was to create characters simple enough to work as individual icons, but distinctive enough to build an entire visual world around them.
Character Design ยท Illustration ยท Packaging ยท Brand Applications
What if coffee packaging had a personality? ๐พ
I designed Mokuโs whole world, from bags and cold brew cans to drip packs and cups, around a cat whoโs always having a better day than you.
See the full project and let me know what you think!