Deidra Hunter
Brand Strategist & Designer turning ideas into brands people
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Cat Coffee Club 🐈☕
A character illustration system built around the small rituals of coffee culture.
I created a collection of 10 original cat characters, then explored how the illustrations could live beyond the screen through coffee packaging, cups, apparel and other branded applications.
The goal was to create characters simple enough to work as individual icons, but distinctive enough to build an entire visual world around them.
Character Design · Illustration · Packaging · Brand Applications
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Side B Coffee Club is a character-led brand concept inspired by coffee, music and community. I created an original illustration system designed to give the brand a recognizable personality across packaging, merchandise, event posters and digital content.
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