Should a flower shop ever go black and white?

Same flower house, same layout. We only took the color out.

1. Full color. The iridescent petals do the selling: lilac, pink, a little shimmer. The photo is the brand, and every accent on the page borrows from it.

2. Monochrome. No color at all. Shape, texture and typography have to carry everything, and the page suddenly reads like a gallery catalogue.

Color sells the flower. Monochrome sells the exhibition.

Which one would get you through the door?

The problem with monochrome is that, throughout computer history, it has conditioned users to associate gray and monochrome with being disabled, dysfunctional, or something to ignore and avoid.

What if construction felt as clear as the space it creates?

For Arqētia, we built a visual identity around one of the industry's most important client needs: transparency. A direct response to the uncertainty often associated with construction, from unclear processes and budgets to timelines and decision-making.

The concept makes transparency tangible, translating it into a visual system that feels open, structured and precise. check it out

Very clean identity work