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Team market research project focused on ClayTec’s potential in the Dutch construction market. My contribution covered market and audience segmentation, competitive analysis, behavioral segmentation, and synthesis of a key market adoption barrier. The work translated research findings into a clearer view of customer groups, competitive positioning, and market challenges.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Related posts
New case study
From 80% outbound to 80% inbound. From $1M to $5M+ in revenue.
I led the visual direction of an AI-powered QA brand from the ground up, transforming a complex product into a clear, credible and compelling brand experience.
Through strategic brand design, web design and digital storytelling, I helped turn the company’s website and identity into powerful growth channels.
The impact:
• Revenue grew from $1M to $5M+
• The lead mix shifted from 80% outbound to 80% inbound
• Brand and web became key drivers of trust, qualified leads and revenue
This case study explores how I built a cohesive visual identity and web experience that strengthened the company’s market position and helped convert attention into demand.
Great work!!
𝗚𝗼𝗼𝗱 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗺𝗼𝘃𝗲. 𝗦𝗼 𝗜 𝘄𝗮𝗻𝘁𝗲𝗱 𝘁𝗵𝗲 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲.
For this project, I created a social media content series for a gym brand with a bold, energetic visual direction. The designs focus on fitness, motivation, workouts, and educational content, using strong typography, athletic imagery, and a consistent blue-and-white look.
I then brought the designs into motion using Jitter, adding movement and transitions to make the content feel more dynamic and engaging for social media.
I really enjoyed playing around with how much personality could be added to the designs without making the animation feel too busy.
#SocialMediaDesign #MotionDesign #Jitter #GymBranding #FitnessMarketing #FitnessDesign #GymSocialMedia #SocialMediaContent #GraphicDesign #MotionGraphics #ContentDesign #VisualDesign #FitnessBrand #CreativeDesigner
𝙏𝙚𝙡𝙡 𝙢𝙚 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙩𝙝𝙞𝙣𝙠...𝙬𝙝𝙞𝙘𝙝 𝙙𝙚𝙨𝙞𝙜𝙣 𝙘𝙖𝙪𝙜𝙝𝙩 𝙮𝙤𝙪𝙧 𝙖𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣?
The motion really adds energy to the designs! 🔥
I designed a pitch deck for Codoctor—an AI startup that tackles the problem of chaos in medical data.
The challenge was no easy task: to package a complex product (the standardization of unstructured clinical records + white-box diagnostics) into a clear and compelling narrative for investors. No fluff, no overload—with an emphasis on clarity and trust.
The result:
– A clean blue-and-white color scheme that immediately conveys “medicine + technology”
– A clear visual hierarchy: problem → solution → market → product
– Live UI mockups instead of abstract diagrams
– Precise comparisons with competitors and a clear go-to-market strategy
I’m especially proud of how we managed to visually demonstrate the difference between structured and unstructured data—and how Codoctor solves it.
If you need a pitch deck that’s not just “pretty” but actually helps you close a funding round or sell your product—reach out. I take on presentation design projects for startups and tech companies.
