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Leonard Premec
Market Research & Marketing Strategy | Competitor Analysis
New to Contra
Leonard is ready for their next project!
Team market research project focused on ClayTec’s potential in the Dutch construction market. My contribution covered market and audience segmentation, competitive analysis, behavioral segmentation, and synthesis of a key market adoption barrier. The work translated research findings into a clearer view of customer groups, competitive positioning, and market challenges.
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Independent consumer research project evaluating an electric composting product concept. The project defined initial customer value dimensions, collected and analyzed survey data using SPSS, and refined the value proposition based on empirically supported consumer insights.
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Independent market research project analyzing the European ready-to-drink coffee market across market size, growth trends, consumer drivers, competitive landscape, product opportunities, and strategic recommendations. The project uses publicly available market and company data to translate research into clear business insights.
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Independent competitive analysis comparing Red Bull and Monster Energy across brand positioning, company performance, audience, marketing strategy, and key competitive strengths. The project turns publicly available data into clear strategic insights and actionable recommendations.
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