Designing Strategic Visual Journey Maps for Wellness BrandsDesigning Strategic Visual Journey Maps for Wellness Brands
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Ashley Binns
• Jun 4
This visual journey map was created for a wellness-based coaching brand preparing to launch a digital offer. I conducted a full strategy session with the client to map out the ideal path from initial lead capture through nurturing, conversion, and long-term engagement. The map includes opt-in logic, email sequence touchpoints, CRM tagging strategy, and passive income pathways such as Substack subscriptions, book sales, and support group memberships. It serves as the foundational blueprint for all tech setup, copywriting, and automation planning.
Funnel BuildingSales-Driven MarketingWhimsical Wireframes
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