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Work Title: RapKat | CapCut Reimagined as a Hip-Hop Persona
Main Direction: Direction B — CapCut as a Persona
What if CapCut had a voice?
For the CapCut DesignStudio Challenge, I reimagined CapCut as RapKat, a Filipina-American creative from the Bay Area: video editor by day, rapper by night.
The concept stays connected to CapCut through the language of editing: cuts, frames, rhythm, and creative flow. Her signature cap features the “CapCut Slash”.
With Design Studio, I built RapKat as a full concept brand: character identity, signature cap, hero poster, and brand kit.
The process started by creating individual building blocks: face direction, body proportion, outfit, jewelry, nails, cap design, lighting, and environment. I then combined and remixed those atoms inside Design Studio to create the final character avatar, hero poster, close-up frames, and supporting brand visuals.
After finalizing the visual system, I used the Design Studio assets as references in CapCut Video Studio to generate a 30-second vertical music teaser.
The final submission brings everything together into a complete persona-led brand world: a music-video identity for CapCut built around creativity, rhythm, and self-expression.
Created by: Jerold Llauderes
Built with: CapCut Design Studio | CapCut Video Studio | Figma
LinkedIn: https://www.linkedin.com/in/lexipej
Additional screenshots of CapCut Design Studio and CapCut Video Studio
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In the name of Allah, the Most Gracious, the Most Merciful.
I reimagined CapCut as an alternative brand for a computer graphics card designed for video editing, using CapCut Design Studio. It was a fun and rewarding creative challenge that allowed me to explore a completely different identity for the brand.
The creation process was fairly simple. I started by recreating the logo, then designed a series of prompts to generate the remaining visuals. To guide the creative direction and maintain consistency, I used a combination of images generated within the studio and photos from my own album as visual references.
Maybe I won't win, but this has been a wonderful experience, and I'm grateful for the opportunity to participate and create something unique.
X POST LINK : https://x.com/i/status/2061292636254695777
Wish me luck! 😘
Alhamdulillah for everything.
CapCut Airways - Fly your creativity. (by reon labs)
Direction A: CapCut as a Different Industry.
CapCut Airways reimagines CapCut as a premium airline built for creators. Instead of transporting passengers between physical destinations, CapCut Airways transforms the creative journey into a travel experience connecting inspiration, creation, collaboration, and impact.
The project expands CapCut beyond its current role as a creative tool and into a complete aviation ecosystem designed for filmmakers, designers, storytellers, musicians, and digital creators. Every destination within the CapCut Airways network represents a stage of the creative process, from Inspiration Bay and Creator City to Storytelling Island and Viral District.
The visual identity preserves the recognizable spirit of CapCut while introducing a sophisticated airline aesthetic through aircraft livery, cabin experiences, creator lounges, mobile applications, airport environments, and campaign visuals. Black, white, and CapCut blue form a premium and modern design language that reflects both innovation and creativity.
Through world-building, branding, and experiential design, CapCut Airways explores what the future of creative travel could look like, where every flight helps ideas move from inspiration to impact.
For a complete overview of the CapCut Airways brand ecosystem, creative journey, and design applications, please watch the full showcase video included with this submission.
Social post (X)
CapCut Design Studio Project
I decided to re-imagine CapCut as a co-working space for creatives, where you can work all day (or all night), always fueled by free coffee on tap ☕
There's the "timeline lounge", where you can go when you want to network and share ideas, but also individual pods where you can go in and take a call or record audio 🎤
Essentially, this is a space that, much like the current CapCut brand, tailors itself for creatives and meets you where you're at, whether you're a morning person or night owl, or even if you're working away on your 5 to 9 until you can leave your 9 to 5.
Heck, bonus points if you are a video editor and you go there to edit using CapCut! (they should give out free memberships to whoever does that IMHO) 🤩
CapCut team, feel free to jump in on this idea - it's free for a limited time, all I ask is an invite to the grand opening 😉
This was all created by me, Sílvia Pinho, you can email me at hello@freelancingwithsilvia.com or find me on socials @freelancingwithsilvia
And, of course, you can see my vision and progress through the videos and images below 👇
oh, this is SUCH a solid concept that you brought to life. i could absolutely see this kind of development branching out from the brand in the future, & your integration of a clear color palette calls just the right amount of attention back to where logos are placed, never...
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