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CapCut Airways - Fly your creativity. (by reon labs)
Direction A: CapCut as a Different Industry.
CapCut Airways reimagines CapCut as a premium airline built for creators. Instead of transporting passengers between physical destinations, CapCut Airways transforms the creative journey into a travel experience connecting inspiration, creation, collaboration, and impact.
The project expands CapCut beyond its current role as a creative tool and into a complete aviation ecosystem designed for filmmakers, designers, storytellers, musicians, and digital creators. Every destination within the CapCut Airways network represents a stage of the creative process, from Inspiration Bay and Creator City to Storytelling Island and Viral District.
The visual identity preserves the recognizable spirit of CapCut while introducing a sophisticated airline aesthetic through aircraft livery, cabin experiences, creator lounges, mobile applications, airport environments, and campaign visuals. Black, white, and CapCut blue form a premium and modern design language that reflects both innovation and creativity.
Through world-building, branding, and experiential design, CapCut Airways explores what the future of creative travel could look like, where every flight helps ideas move from inspiration to impact.
For a complete overview of the CapCut Airways brand ecosystem, creative journey, and design applications, please watch the full showcase video included with this submission.
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Theme: Reimagine CapCut
I Reimagine CapCut as a premium barbershop brand in the 2000's, born from a single truth hidden inside CapCut's name: the most powerful creative act isn't editing footage, "it's editing yourself".
In this world, the barbershop chair is the timeline, the mirror is the preview screen, and walking out the door is pressing export. Every service is named in the language of editing. The First Cut, The Edit, Final Export, because every visit is a new draft of who you are. The barber, like the tool, disappears. What remains is only you.
The visual identity is built directly from CapCut's DNA. The iconic X mark is transformed into an open pair of scissors, two crossing blades, finger rings at the handles, with CapCut's signature Bright Blue #00CAE0 burning at the pivot point and tracing the cutting edges.
THE CUT is built for creators who understand that how you look on screen starts with how you look in the mirror. Your face is the footage. Your style is the content. And every great piece of content starts with one clean cut.
"We don't cut hair. We edit you."
AFTERCUBE — AI Visual Worlds From Raw Ideas
For the Google Stitch Challenge, I created AFTERCUBE — a dark cinematic AI visual studio that turns raw ideas into website concepts, brand systems, motion direction, and immersive digital worlds.
The idea was simple:
What if one rough prompt could become a complete visual direction?
Not just a layout.
Not just a dashboard.
A full world.
AFTERCUBE is designed as a premium creative engine where users can start with a raw idea and generate cinematic website concepts, visual identity direction, interface systems, brand atmospheres, featured world concepts, and motion-ready digital experiences.
The final landing page tells a clear story:
Raw idea → visual engine → generated worlds → start creating
Process
I spent around [add hours here] hours exploring, designing, breaking, rebuilding, and refining this concept.
This was not a one-shot design. I went through 20+ iterations before finding the final direction.
Some early versions felt too much like generic SaaS dashboards. Some sections looked like separate websites instead of one continuous experience. A few visual directions were too cluttered, too flat, or not premium enough.
So I kept stripping things back and rebuilding around one stronger visual language:
dark cinematic background
burnt-orange energy
oversized editorial typography
3D character and engine visuals
subtle grid texture
premium Framer-style spacing
animated interactions
strong section rhythm
The biggest challenge was keeping the page consistent while moving from hero to product explanation to showcase sections. I wanted the whole page to feel like one visual world, not random screens stitched together.
How I used Stitch
I used Stitch to rapidly explore different layouts, test visual directions, refine the brand system, and push the final landing page into a more polished prototype direction.
The workflow included:
Exploring multiple concepts and brand names
Testing different dark visual systems
Locking the final direction around AFTERCUBE
Building the cinematic hero section
Creating the Visual Engine section
Adding Featured Worlds as generated concept examples
Creating a final prompt-driven CTA
Adding motion ideas, hover states, glow interactions, and scroll animation direction
What I focused on
My goal was not to create another generic AI landing page.
I focused on:
strong first impression
cinematic art direction
bold typography
premium dark UI
orange energy system
clear product storytelling
interactive motion
visual consistency
a page that feels like a real creative AI product
Future direction
If I had more time, I would expand AFTERCUBE into a deeper product prototype with:
a full AI generation flow
additional inner product pages
more generated world examples
more custom 3D elements
animated world-building states
a detailed brand system page
export screens for Framer, Figma, and campaign assets
interactive prompt-to-world transitions
This version focuses on the core brand, landing page, and product story first. The next step would be turning it into a fuller interactive product experience.
Feedback on Stitch
Stitch was useful for fast ideation and visual exploration. It helped me test multiple directions quickly and move from rough concept to polished landing page much faster than starting from a blank canvas.
The hardest part was maintaining consistency across sections. Some outputs looked like separate pages, so I had to keep refining prompts around continuity, layout rhythm, spacing, and brand discipline.
Overall, Stitch was powerful for exploration, but the best results came from treating it like a creative partner — testing, correcting, refining, and pushing the design direction intentionally.
Final concept
AFTERCUBE is an AI visual studio for turning rough creative thoughts into cinematic digital worlds.
One prompt.
One engine.
A complete visual world.
premium
Another of my favorite shots from the project Unfurl. Developed inside @krea_ai with Kling 2.6
Link for the case study below:
https://www.behance.net/gallery/246561131/Unfurl
Cheers
Nice!
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