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PRISM — Optical Lens Brand Direction
PRISM is built around one real optical fact: every lens tint is a filter, and every filter changes both what you see and what the world sees of you.
Four lenses, four genuinely different optical experiences — Amber warms everything, Blue Mirror reflects the world back instead of showing your eyes, Rose softens harsh light, Optic Green holds true color.
Every frame happens on a real person, in real motion, in real light — city streets, coastlines, moving vehicles, trails, dusk light, golden-hour crowds.
Each lens's color is proven only through real optical behavior specific to that lens, never as a flat tint applied to an image.
This is what changed vision looks like when you wear it.
M N LOKESHWAR REDDY, Creative Director
Link to the full project:
https://www.behance.net/gallery/254009327/PRISM-Optical-Lens-Brand-Direction
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Link to the full project:
https://www.behance.net/gallery/253969179/COCOA-PULSE-Modern-Choco-Pie-Snack-Brand-Direction
