Granola is one of those products where a lot of brands start looking the same. Kraft paper bags, earthy colors, a simple logo and a picture of oats. There's nothing wrong with that, but I wanted Byte to feel a little different.

So instead of going with the usual bag or box, I used a tin. The whole brand is inspired by 90s gaming, with a pixel art fox, a landscape scene and colors that change with each flavor. I also added a little window so you can actually see the granola inside.

I didn't want to make these choices just for the sake of looking different. I wanted to take something as simple as granola and build a brand around it that feels playful and has its own personality. Something that you'd notice on a shelf, even when it's sitting next to so many other brands.

I think when you're designing a brand in a crowded category, it's worth looking at what everyone else is doing and asking yourself, is there another way to approach this?