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Essence of Luxury — Premium Fragrance Campaign 💎✨
Visualizing the invisible. My goal was to translate the sophistication of a premium scent into a high-end visual experience. By focusing on ethereal lighting, moody shadows, and the intricate details of glass and liquid, I created a narrative of pure elegance.
The Craft:
Art Direction | Luxury Product Visualization | Moodboarding
Ready to give your brand a signature look?
I am currently open for 1 premium collaboration.
📩 DM me now or connect on LinkedIn to bring your vision to life.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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nunu — A Quiet Botanical Skincare World
🌿 Brand and art direction for nunu, a minimal botanical skincare brand built around green oils, soft rituals, clean ingredients, and calm visual storytelling.
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LUMO — AI Career Coach & Learning App 🤖✨
LUMO is an AI-powered career development app concept designed to make professional growth feel more personal, structured, and motivating.
The idea was to move away from the typical “serious career platform” look and create an experience that feels more like a supportive companion — with a friendly AI character guiding users through their next steps.
The product brings career planning and learning into one connected experience:
• personalized career recommendations based on the user’s profile;
• profile strength and progress tracking;
• curated courses and bite-sized lessons;
• personalized career roadmaps with clear milestones;
• skill building and opportunity discovery;
• a friendly AI coach that makes the experience feel more human.
Visually, we balanced a clean product interface with soft gradients, warm pink accents, and a playful 3D AI character to give LUMO its own personality without distracting from the product itself.
The result is a career platform that turns a complex question — “What should I do next?” — into a clear and approachable journey. 🚀
Would you trust an AI coach to help plan your next career move? 👀
The idea of making a career app feel more like a companion than a platform is pretty smart. The 3D character fits that direction really well too.
PlanetF1 Rebrand 🏁
PlanetF1 is one of the world’s leading independent Formula One media platforms, established in 1999 and part of the Planet Sport Group. Known for its global audience and trusted race coverage, it delivers breaking news, analysis and live weekend reporting to millions of F1 fans worldwide.
I led the rebrand and wider visual overhaul of the platform. Working closely with key stakeholders, I drove the research and discovery phase before designing and presenting a refreshed identity system built to position PlanetF1 as a modern, digital-first brand for Formula One audiences.
The identity needed to feel fast, precise and unmistakably connected to the sport, while elevating the platform’s presence within an increasingly competitive sports media landscape. It also needed to support high-frequency publishing across news, live coverage and social content.
The final identity introduces a new icon inspired by the Formula One “mini-map”, acting as a directional system to reflect speed, positioning and race tracking. Supported by updated brand guidelines and enhanced motion capabilities, the system creates a more dynamic and consistent visual language across digital and social platforms, strengthening PlanetF1’s presence as the sport moves “On the Grid”.
