I have continued making the Fictional Case Study Brand Kit for Hex & Kanvas, so here are my Tips when making a Brand Kit: 1. When choosing Brand Image and Graphic References, choose images and graphics of other inspirational brands, in my case, I used images and graphics of Nintendo, PlayStation, and more. 2. When choosing colors for color palette and Hex codes, you should choose colors that (1) contrast, (2) are related to the specific genre, (3) are colors that have symbolism related to the specific brand shown, in my case I used (3). 3. When choosing fonts for Typography, choose fonts that either look similar (better if you want them to blend and look related), or fonts that are contrasting (better if you want the heading to stand out in the hierarchy) (Note: in my last post about this i made a tiny mistake and called it a brand identity, but after a bit of research i found out that a brand identity is different from a brand kit, that's why i called it a brand kit on this post and a brand identity in the last post, i would rather point out my mistakes rather than simply edit the post)