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What started as a poster for a local Longboard Fest turned into a creative playground.
I began by generating an illustration from two reference images. After a LOT of iterations, I finally found the direction I was looking for.
Then I experimented with Envato's Style Transfer, exploring different visual styles until one really stood out.
My first idea was simple: place the poster into mockups and animate a flyer falling onto the sand. But once I saw it... it just didn't feel right.
So I changed direction.
While browsing Envato's video templates, I found one with layered posters. Instead of choosing a single design, I decided to animate five different versions of my poster.
That unexpected decision completely transformed the final result, and became my Human by Design moment.
AI helped me explore possibilities, but the creative direction, the decisions, and the final story were entirely human.
Created for the Contra × Envato Human by Design Challenge.
Envato assets used: AI Image Generation | Style Transfer | Mockups | Video Generation | Music | Voice Gen
@envato
envatochallengehumanbydesignenvatoaiAI Agent DesignerAI ArtAI VIsual DesignerAdobe After EffectsEnvatoFigma
I like that you shared the changes in direction instead of just the final result. Those creative pivots are usually where the strongest ideas come from.
Thanks so much! I totally agree with you. 😊
Thank you!
Very retro - love it!
Thank youu 😊
Sweeeeet
Thank youuu
Love the beachy vibe on this!
Thank you!
Thank you so much!
Animating five poster versions instead of picking one is a great instinct, that indecision turning into the actual concept is very relatable. Was the flyer-falling-on-sand idea the very first direction you tried, or did you already have a backlog of scrapped concepts before that one too?
Oh, thank you!
Honestly, I approached the challenge more as a way to discover Envato and see what it had to offer. At first, I was just planning to create one poster and add a simple animation to the character.
But as I explored the platform and found things like the mockups, the...
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