Hi Contra! 👋 I'm Lisa, a marketing strategist and writer.

I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew inbound pipeline 70%. Before that, I was one of HubSpot's first 50 customers.

That background shapes how I approach every client: clear strategy, real data, and an early read on where marketing is heading, especially AI search.

Now I bring that to businesses of all kinds: brand and messaging, content, email, SEO, and making sure customers (and AI tools) can find you. And because I'm also a published feature writer, the words get done too.

Open to new clients. Say hi!

15 years in tech marketing is a long run. whats next for you?

How does a logo creation start?

After the briefing, once I understand the business inside out, I start with pen and paper. Drawing isn’t my main skill, but it helps me organize my ideas and try dozens of different ways until I land on a great result, before taking it to the computer and vectorizing it.

Here’s a glimpse of that process, from first sketches to the final “M”.

I invite you to see the full journey through the visual identity of Muzo Estudio. I’m really proud of the result and the process. Hope you like it.

Check it out

pen and paper before the computer is the part most people skip