A spine surgeon's website is not a portfolio piece. It is a clinical trust mechanism. Dr. Andrew ...A spine surgeon's website is not a portfolio piece. It is a clinical trust mechanism. Dr. Andrew ...
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A spine surgeon's website is not a portfolio piece. It is a clinical trust mechanism.
Dr. Andrew Chung is one of very few dual-fellowship trained spine surgeons in Arizona. When he came to me for a redesign, making it look better wasn't the brief. Making patients trust him before they picked up the phone was.
That's a completely different project. And it required understanding his world, not just his visual preferences.
Full story: berniceebenezer.com/blog/what-a-spine-surgeon-needed-from-a-website
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